So Apple officially opened the doors to their online Mexico Store, which is the obvious first as a Latin American move.
Now, think about the most extreme emerging market in the world and the third biggest country south of Rio Grande: If you said Colombia, you’ve probably seen the title spoiler.
Colombians want Macs too!!! Most people are weary of purchasing them due to support concerns(although there are authorized support specialist in the country).
How hard would it be to open an office, put up a couple of ads and “officially support” the country. Dell hires companies to help them with support. Apple could do something very similar and expand at a higher rate in Latin America.
(Via TUAW.)
Now think on NAFTA and the fact that it is crucial allowing Apple to offer prices quite similar to those in the states. That’d be difficult in any other Latin American country…
Comment by Jorge — 11.21.07 @ 3:00 am