Brent Simmons:
I bet every software developer has seen this—release a new version, even one you know to be slower, and some people will thank you for the performance boost.
Perception is a bitch and people do buy into the numbers game. 1.14 > 1.1.3 thus faster.
I guess that’s why Microsoft doesn’t use numbers that much (2000, XP, Vista) unlike Apple(OS 7, 8, 9, X) since they know there is no way they can trick people into thinking it’s fast.
(Via Inessential.)