The problem with Yahoo is that they are playing catchup in Google’s game: search and advertising.
Yahoo is not an algorithm like Google is. They started off as a human directory. If they go back to their roots and start a human ad network(with the help of OpenSocial), they could probably get better results than what google can in niche sites, like local sites.
Take a look at these ads from willowglen.ning.com a local community site for the San Jose area:
Are they relevant to the site? Ok, tough question…how about relevant to anyone…anywhere?
Now think socially: relevancy by connections!
With new API’s coming out like Google Firend Connect or Facebook Conncect, this might not be so hard to do (if the terms and condition allow it).
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