ice crums

Scoble comment on the importance of demos as a result of the Mojave Experiment:

Actually, this is what I have loved about Apple’s stores whenever I go in: they are usually demoing what their machines can do. Walk in and they show you how to do all sorts of stuff from podcasting to digital photography.

Here is the problem: demos are cool if you can actually make it work once you’re on your own. If you see a video demo on apple.com/support or the Apple Store and try it yourself, more likely than not it will work. I am afraid to say that is probably not the case with Windows Vista.

Also, a demo is cool, feature packed and very short. Using something that simply doesn’t work on a daily basis is a completely different story.

To Microsoft:,

This is not about spin: don’t make your marketers do what your engineers couldn’t!

(Via Scobleizer.)