The problem with Yahoo is that they are playing catchup in Google’s game: search and advertising.
Yahoo is not an algorithm like Google is. They started off as a human directory. If they go back to their roots and start a human ad network(with the help of OpenSocial), they could probably get better results than what [...]
ice crums
geekery 2.0
ad networks
Idea for Yahoo: forget traditional ad networks, go social!
Google Ad Manager lauches, OpenX says you should worry!
After the DoubleClick purchase was approved Google did not waste any time to release their new Ad Manager, that allows publishers to sell and manage their own ads:
Directed at addressing the ad management and serving needs of publishers with smaller sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that [...]
Microsoft $44.6B’s hostile takeover bid for Yahoo
This comes as no surprise since it’s been a long time coming. It’s sad to see the 250 million user base search engine….no wait portal….or is it mash up….sorry….ad network(this identity confusion is what got them in trouble in the first place) be it’s even clearer path to disappearing.
Financials:
Smart buy for MS? Based on [...]