There is now a strong indication that Yahoo will remain independent and hopefully with a Web 2.0 logo. Their Google search outsourcing deal should have been closed back in March in order to avoid the whole Carl Icahn scenario. Loved this part of their agreement:
The agreement also requires Yahoo! to pay a termination fee if [...]
ice crums
geekery 2.0
advertising
Yahoo’s Strategy: Scorched earth?[UPDATED]
Seth’s Blog: Exclusion
Seth Godin talks about exclusion to obtain exclusivity:
Limiting the supply of your service, or the quantity of your product, or being aggressive in who you sell to (and who you don’t) are all time-tested ways to build a killer brand. Humans like being insiders, and will work hard to create their own imaginary demarcations to [...]